Zeeshan Khalid - Product Design Leader

Profile

Product Design Leader | Senior UX Designer | DesignOps | Digital Accessibility | Book Author

Design Operations Leader with 13+ years driving product strategy and design excellence at high-growth companies. Specialized in design systems, accessibility (WCAG/ADA), and operational transformation. Track record includes securing $20M+ in funding, scaling design teams from 1 to 20+ members, and achieving 40% efficiency improvements through systematic design operations. Author of 'Design Strategy Unlocked'. Proven expertise in cross-functional leadership, data-driven decision making, and building scalable design infrastructure for enterprise platforms serving millions of users.

Core competencies: Design Operations & Strategy, Enterprise Design Systems Architecture, UX Strategy & Governance, Product Design Leadership, Accessibility Leadership (WCAG 2.2, ADA, Section 508), Cross-Functional Collaboration, User Research & Testing, Data-Driven Design, A/B Testing & Experimentation, AI-Assisted Workflows, Team Building & Mentorship, Design Engineering Collaboration, Enterprise SaaS & Digital Platforms, FinTech, EdTech, Web3.

Experience

Product Design Consultant — Toptal

Freelance · May 2026 – Present

• Selected into an elite global network representing the top 3% of freelance design talent.
• Partner with global product teams, engineering leaders, and stakeholders to deliver scalable, high-fidelity product experiences across digital platforms.

EMEA DesignOps & Accessibility Lead — Horizontal Digital

Dubai, United Arab Emirates · Apr 2025 – Present

• Architected and scaled a Design Operations framework, improving design-to-development efficiency by 40% through standardized workflows, component libraries, and automated handoff processes across 15+ product teams.
• Led enterprise design system strategy supporting 300+ product teams, reducing UI inconsistencies by 30% and accelerating feature delivery by 25% through scalable component architecture, design tokens, and cross-functional adoption practices.
• Embedded accessibility-first practices across product development pipelines using WCAG 2.2 standards, achieving 95%+ compliance and ensuring inclusive experiences for millions of users.
• Partnered with Product, Engineering, and Executive leadership to align design strategy with business objectives, reducing cross-functional friction by 60% and establishing measurable design success metrics.
• Introduced AI-assisted design workflows using Figma Make, Cursor and Claude AI to accelerate prototyping cycles by 35%, enabling rapid experimentation and validation.
• Built and mentored high-performing design teams of 12+ members, establishing career frameworks, design critiques, and operational excellence practices.

UX Manager — GreatPeople

Dubai, United Arab Emirates · Jun 2023 – Apr 2025

• Led end-to-end UX strategy for enterprise performance tracking tools serving 50K+ daily active users, combining user research, analytics, and usability testing to drive product decisions.
• Conducted 30+ user interviews, usability studies, and stakeholder workshops to identify user needs, improve workflows, and influence product roadmap priorities.
• Established and scaled reusable design system practices, reducing development time by 30% and design inconsistencies by 40% through reusable component libraries and comprehensive documentation.
• Implemented continuous optimization programs using A/B tests, heatmap analysis, and user feedback loops, improving task completion rates by 25% and reducing support tickets by 20%.

Product Design Consultant — PaysWell

Boston, MA, USA (Remote) · Apr 2023 – Apr 2024

• Designed a scalable survey platform with gamified reward mechanics serving 100K+ users, increasing engagement by 30% and user satisfaction scores from 3.2 to 4.5 stars.
• Facilitated design-to-development workshops with engineering teams, reducing handoff friction by 25% and accelerating sprint velocity by 20%.
• Conducted user research, competitive analysis, and usability studies across 200+ user responses, translating insights into prioritized product improvements and roadmap decisions.

UX Manager — Educative

Lahore, Pakistan · Oct 2022 – Jun 2023

• Led product experience strategy for a developer learning platform that contributed to securing $15M Series A funding, improving course engagement by 30% and completion rates by 20% through data-informed UX optimisation.
• Scaled the design team from 4 to 12 designers while implementing design operations workflows that increased team productivity by 50% and reduced design review cycles by 40%.
• Built a metrics-driven design culture using Mixpanel and Amplitude, enabling hypothesis-driven experimentation and A/B testing that improved conversion funnels by 35%.

UX Advisor — Tkxel

Lahore, Pakistan · Jan 2022 – Oct 2022

• Directed end-to-end product experience strategy for a high-growth racing NFT marketplace, contributing to a $5M fundraising milestone within 20 days through user-centered design, gamification, and product storytelling.
• Scaled design capacity from 8 to 20 designers across multiple client engagements, establishing design standards and mentorship programs.
• Oversaw UX strategy and quality execution across 30+ concurrent digital projects, improving delivery consistency through structured design governance, stakeholder alignment, and design QA processes.

Product Design Consultant — SecurEnvoy

London Area, United Kingdom (Remote) · Mar 2020 – Jan 2022

• Led end-to-end product design strategy for enterprise Identity & Access Management (IAM) solutions adopted by Fortune 500 organizations, improving product adoption by 25% and reducing authentication-related failures by 30%.
• Designed scalable authentication experiences across complex enterprise workflows, balancing security requirements, usability, and compliance needs for 2M+ enterprise users.
• Embedded WCAG 2.1 accessibility standards into product design and development workflows, establishing inclusive design practices adopted as company-wide standards.
• Partnered with engineering, product, and security teams to streamline design-to-development collaboration, improving delivery consistency and reducing implementation friction.
• Recognized with the Solution of the Year 2023 Award for driving identity and access management innovation through user-centered product strategy.

Lead Product Designer — Center for Advanced Research in Engineering

Islamabad, Pakistan · Feb 2018 – Feb 2020

• Led product design strategy for a mission-critical Enterprise Resource Planning (ERP) and Manufacturing Execution System (MES) platform supporting Pakistan Ministry of Defence operations.
• Architected scalable information architecture and user workflows across procurement, inventory management, production planning, and quality control systems handling complex defence manufacturing processes.
• Conducted user research, usability testing, and heuristic evaluations with 30+ operational stakeholders, transforming complex operational requirements into intuitive digital experiences.
• Delivered measurable operational improvements, including a 30% increase in efficiency, 40% reduction in data-entry errors, and 60% faster procurement cycle times.

Product Design Consultant — J&R Marketing

Rhode Island, USA (Remote) · Jul 2013 – Nov 2017

• Delivered UX strategy and product design solutions for 20+ digital products across healthcare, sports, security, and local business sectors.
• Led the complete product design lifecycle including user research, journey mapping, information architecture, wireframing, prototyping, and responsive UI design.
• Partnered with clients, developers, and marketing teams to translate business objectives into user-centered digital experiences that improved engagement and conversion.
• Designed scalable web and mobile experiences that increased average website conversion rates by 35%, improved user engagement by 40%, and maintained 95% client satisfaction.

Key projects & impact

Saudi Energy Vision 2030 Platform (Saudi Electric Company)

Led comprehensive experience strategy for Saudi Arabia's national energy transformation initiative serving 35M+ users across B2C, B2B, and B2E platforms. Directed large-scale brand re-platforming, established accessibility-by-design standards, and built a scalable design enablement framework for 300+ product teams.

Impact: 35% improvement in customer task completion, 95% WCAG compliance, 40% reduction in design-to-development cycle time.

GreatPeople Employee Performance Management System

Designed an enterprise web and mobile application for employee performance tracking serving 50K+ corporate users. Created a comprehensive design system meeting WCAG 2.2 and ADA standards.

Impact: 30% reduction in development time and reported issues, 45% improvement in manager satisfaction scores, full accessibility compliance.

PaidAnyday Mobile Wallet

Created a fintech mobile wallet enabling same-day payouts for hospitality, personal care, and delivery sectors. Designed a seamless employer-employee payment experience with integrated security features.

Impact: 4.6-star app store rating, 40% faster payout processing, 85% user adoption rate among participating employers.

Educative Developer Learning Platform (EdTech)

Led end-to-end UX design for an interactive coding education platform serving 100K+ developers worldwide. Redesigned learning paths, course navigation, and hands-on coding environments to reduce friction and increase knowledge retention. Conducted extensive user research across developer personas to inform feature prioritization and content strategy.

Impact: 30% increase in user engagement, 20% improvement in course completion rates, directly contributed to securing $15M Series A funding.

Virtua Web3 NFT Marketplace

Designed an NFT marketplace for digital collectibles with emphasis on visual discovery and seamless transactions, with navigation for exploring, purchasing, and trading digital assets across multiple blockchain networks, and a responsive design across desktop, tablet, and mobile.

Impact: 150K+ registered users within the first 6 months, 4.3-star user satisfaction rating, 92% task completion rate for first-time buyers.

Nitro League Racing Metaverse (GameFi + NFT)

Directed the complete player experience for a blockchain-based racing game combining competitive gameplay with NFT ownership and tokenomics. Designed a streamlined onboarding flow reducing the complexity of wallet connection and asset management, and optimized race mechanics UI, vehicle customization, and progression rewards.

Impact: $5M funding raised in 20 days, 50K+ active racers, 85% weekly retention rate, average session time of 45 minutes.

SecurEnvoy Identity & Access Management (IAM)

Designed enterprise-grade identity and access management solutions for Fortune 500 clients requiring multi-factor authentication and zero-trust security. Conducted remote usability testing with 50+ enterprise IT administrators and applied a heuristic evaluation framework to streamline login experiences while maintaining security compliance.

Impact: 30% reduction in login-related support tickets, 25% increase in enterprise adoption, 99.7% authentication success rate.

Pakistan Ministry of Defence ERP + MES System

Designed a comprehensive Enterprise Resource Planning system with an integrated Manufacturing Execution System for defence operations, with scalable information architecture across procurement, inventory, production scheduling, and quality control. Conducted iterative usability testing with 30+ operational staff.

Impact: 30% improvement in operational efficiency, 40% reduction in data entry errors, 60% faster procurement cycle times.

AbbVie Biopharmaceuticals Workflow Management System

Created a workflow management platform for pharmaceutical research and manufacturing operations, with task automation, approval routing, and compliance tracking interfaces serving 500+ scientists and production staff, focused on reducing cognitive load in high-stakes environments.

Impact: 40% reduction in manual task processing time, 50% faster approval workflows, 95% user satisfaction among research teams.

SellAnyCar Classified Ads Platform

Developed a web and mobile platform for automotive classified advertisements serving buyers and sellers across Middle East markets. Implemented WCAG 2.1 accessibility standards and conducted guerrilla and remote usability testing with 100+ users to optimize listing creation, search filters, and inquiry flows.

Impact: 23% increase in user engagement, 30% improvement in conversion from views to inquiries, 200K+ monthly active users.

Skills & tools

• Design & Prototyping: Figma, FigJam, Adobe XD, Sketch, Miro, InVision, Webflow, Framer, Balsamiq, Interactive Prototyping, Design Handoff
• Research & Testing: Maze, Hotjar, Microsoft Clarity, Mixpanel, Heap, Amplitude, Google Analytics, Userlytics, A/B Testing, Heatmaps, Card Sorting, Tree Testing, Usability Testing, Behavioural Analytics
• Design Systems & UI Frameworks: Enterprise Design Systems, Design Tokens, Material Design, Apple Human Interface Guidelines (HIG), Microsoft Fluent UI, IBM Carbon, Ant Design, Material UI (MUI), React Native, Tailwind CSS, shadcn/ui, Radix UI, Zeroheight, Component Libraries, Design Governance
• Accessibility: WCAG 2.2, ADA Compliance, Section 508, EN 301 549 (European Accessibility Act), Saudi Digital Government Authority (DGA) Standards, Inclusive Design, Accessibility Audits, WAVE, Axe DevTools
• Development & AI Tools: HTML, CSS, Figma Make, Lovable, Cursor, Claude AI, ChatGPT, Google AI Studio, Microsoft Copilot, AI-Augmented Design Workflows, Prompt Engineering for Design
• Methodologies: Design Thinking, IBM Enterprise Design Thinking, Lean UX, Jobs-to-be-Done (JTBD), Design Sprints, User-Centered Design, Agile/Scrum, Product Discovery, DesignOps, Continuous Improvement

Education & certifications

• Bachelor of Business Administration, University of Arid Agriculture, Pakistan (CGPA 3.82/4.00)
• IBM Enterprise Design Thinking Practitioner (Coach, Advocate, Co-Creator, Team Essentials, AI Practitioner)
• International Association of Accessibility Professionals (IAAP) — Professional Member
• Anthropic Academy — Claude Partner Network Learning Path
• Digital Marketing Certification — Google & IAB Europe

Recognition

• Author — Design Strategy Unlocked: a practical framework for transforming design strategy into scalable operating models, aligning design decisions with measurable business outcomes.
• Solution of the Year 2023 — SecurEnvoy (Identity & Access Management): an award-winning IAM solution that improved user experience and simplified secure access workflows.
• Enabled $15M Series A funding — Educative Inc.: design strategy and product experience initiatives that strengthened product-market fit and customer engagement.
• Enabled $5M funding in 20 days — Nitro League: a compelling product experience and conversion-focused user journey that accelerated fundraising.

Portfolio slides

01 — Cover

Zeeshan Khalid — 13+ years of experience.

I design with a purpose — to bridge business objectives and human needs through clear, inclusive, and scalable digital experiences that turn returning clients and startups into success stories.

• Role: EMEA DesignOps & Accessibility Lead
• Based in: Dubai, United Arab Emirates

Toptal: Hire the Top 3% of the World’s Talent™

Book a 30-min call

02 — About me

Bridging business goals and human needs via inclusive digital experiences.

Track record: 13+ years of successful work.

• $20M+ raised — Funding enabled
• 35M+ users — Users served by platforms I’ve designed for (Saudi Energy)
• Enterprise, Govt., EdTech, FinTech, Web3 — Industries served
• 1 to 20+ designers — Built & scaled high-performing multidisciplinary teams
• Design as function — Foundation, collaboration, scalability
• Design Strategy Unlocked — Book author

03 — Services

What you get with me.

From fast-paced proofs of concept to large-scale, design-thinking-based service and product programmes, I maximise return on investment by collaboratively designing solutions that achieve business goals and exceed customer expectations.

• Product design: Crafting intuitive, user-centred interfaces that bridge business goals and human needs — turning complex problems into seamless digital experiences through rigorous research and precision.
• Design operations: Optimising the “how” of design by scaling people, processes, and tools — removing friction so teams focus on high-value innovation, not administrative overhead.
• Digital strategy: Defining a clear roadmap by aligning market insight with actionable product goals, so every feature serves a long-term vision and delivers measurable value.
• Accessibility: Making your digital ecosystem inclusive, usable, and compliant for everyone — W3C principles integrated from the ground up to expand reach and meet legal standards.

04 — How I add value

New product ideation.

I help you design and validate a concept that will disrupt your market — or prepare you for a successful pivot. My research brings a deeper understanding of your users’ needs; together we define the value proposition and lay out actionable roadmaps.

My process:

1. Research & explore — Customer research, including benchmarking and analysis of the problem space. Ideation workshops in business modelling, value proposition, and vision alignment.
2. Define & validate — Define a minimal viable product vision, scope, and technical design. AI-based new product PoC creation and validation with end-users.
3. Measure success — Product feedback collection following the release of the MVP. Metrics validation and roadmap correction for the next growth iteration.

What my clients get:

• Customer & user experience: User modelling, Customer and market research, Value proposition, AI-based product PoC, Product customer metrics
• Product management: Problem statement, Solution vision & scope, Functional decomposition, Product roadmap outline
• Competitive edge & flow: Information architecture, Application flows, Product benchmarking, Competitive analysis, Features delivery strategy
• Project governance: Implementation plan, Team composition, Estimations, Cost analysis, Delivery strategy

05 — How I add value

Existing product transformation.

I transform legacy systems into modern, scalable solutions and enhance market products to boost retention and growth — finding new revenue, streamlining workflows, and improving system efficiency through continuous optimisation.

My process:

1. Research & explore — Technical and behavioural assessment. Product workflows assessment and gap analysis. Product benchmarking and UX / CX audit.
2. Define & validate — New product vision for custom development or enterprise apps adoption. AI-based new product PoC creation and validation with users.
3. Measure success — Product feedback collection following the release of the MVP. Metrics validation and roadmap correction for the next growth iteration.

What my clients get:

• Customer & user experience: User research, Usability assessment, Accessibility assessment, AI-based product PoC, Product customer metrics
• Product management: Gap analysis, Solution vision & scope, Functional decomposition, Product roadmap outline
• Competitive edge & flow: UX audit report, Information architecture vision, Application flows assessment, Product benchmarking, Competitive analysis
• Project governance: Implementation plan, Team composition, Estimations, Cost analysis, Delivery strategy

06 — Accessibility & inclusion

Accessibility by default.

I prioritise accessibility in design, ensuring solutions meet business goals and create inclusive experiences for diverse audiences.

• WCAG 2.2 (International): Core focus — Technical accessibility standards for digital content Who it applies to — Any organisation; the global reference most laws and policies point to Benefits — Expands reach, enhances user experience, and boosts SEO. Supports international compliance. Non-compliance — Raises legal risks, excludes disabled users, and harms brand reputation.
• ADA (United States): Core focus — Broad anti-discrimination; applies to physical and digital environments Who it applies to — US businesses open to the public, plus US state and local governments Benefits — Expands market reach, reduces discrimination, and builds a reputation for inclusivity. Non-compliance — Legal action, lawsuits, and reputational harm; possible investigations and settlements.
• Section 508 (US (federal only)): Core focus — Mandated digital accessibility for federal agencies Who it applies to — US federal agencies and the companies that supply their ICT Benefits — Enables access to federal markets, broadens outreach, and improves usability for all. Non-compliance — Loss of government contracts/funding, exclusion from federal business, legal action.
• EAA (European Union): Core focus — Digital accessibility as a legal requirement for public and private sectors Who it applies to — Companies selling key digital products and services in the EU Benefits — Opens European markets, future-proofs products for compliance, and benefits all users. Non-compliance — Legal penalties, fines, reputational loss, and potential prison for serious violations.
• DGA (KSA) (Saudi Arabia): Core focus — Mandatory accessibility for government digital services and content Who it applies to — Saudi government entities and their digital services Benefits — Aligns services with Saudi priorities, enhances usability, meets government requirements. Non-compliance — Removal from listings, legal action, and loss of trust.

07 — Why work with me

Eliminate bottlenecks. Optimise for growth.

• AI-based proof of concept: Rapid validation with a real, working PoC built during the design phase — design, frontend, and backend logic — to test feasibility, align stakeholders, and de-risk delivery before full-scale investment.
• Customer metrics: A data-driven understanding of how users interact with your product: the right KPIs, meaningful behavioural signals, and actionable insights that ground every design decision.
• Product assessment: Know exactly where your product stands before deciding where it goes — an expert-led baseline of UX quality, feature completeness, and market fit that surfaces hidden risks.
• Product roadmapping: Turn ambiguity into a structured path forward, aligning business goals, user needs, and technical constraints into a clear execution plan with shared direction.

08 — Approach

The Double Diamond

Double Diamond diagram from A to B: the first diamond diverges in Discover and converges in Define, the second diverges in Design and converges in Validate, then Deliver loops through build, iterate and repeat before reaching B.

• Discover (Research phase) — Output: Question, challenge & client brief. Activities: Rip the brief, Define research areas & methods, Secondary research, Primary research.
• Define (Synthesis phase) — Output: Unstructured research findings. Activities: Build themes & clusters, Find insights, Deduce opportunity areas, Form HMW questions.
• Design (Ideation phase) — Output: Final brief, HMW question & strategy. Activities: Set ideas & design vision, Ideate, Elevate ideas, Establish hypothesis.
• Validate (Validation phase) — Output: Ideas, design vision, solutions & hypothesis. Activities: Prototype & test, A/B validation, Learn, iterate & repeat.
• Deliver (Production phase) — Output: Answers & product solution. Activities: Build, iterate & repeat, Release & go live.

09 — Discovery workshop

Dive deep, turn challenges into opportunities.

Phase: Discover (1 of 5: Discover → Define → Design → Test → Deliver)

I facilitate collaborative sessions to understand user needs, business goals, and tech opportunities. Leveraging design thinking, user research, and cross-functional teamwork, I uncover actionable insights that drive product strategy.

Human input: Ideation workshops, Stakeholder interviews, Customer interviews, Observations

Agent input: Market secondary research, Industry research, Benchmarking

AI agent: Synthesise, Generate, Validate

Agentic outputs:

• Current user journey (Autonomous)
• User workflows (Autonomous)
• Business processes & rules (Autonomous)
• Product ecosystem (Autonomous)
• Goals identification (Autonomous)
• Activities roadmap (Autonomous)
• Customer segmentation (Autonomous)
• Personas identification (Autonomous)
• Value proposition (Autonomous)
• Competitive analysis (Autonomous)
• Business model evaluation (Autonomous)
• Cost & time estimation (Autonomous)

Powered by: Claude, ChatGPT, Miro, Figma, Notion

10 — Definition & framing workshop

Transforming insights into product solutions.

Phase: Define (2 of 5: Discover → Define → Design → Test → Deliver)

I translate Discovery insights into actionable strategies and product requirements through problem refinement, solution ideation, and feature definition — aligning on user needs, technical feasibility, and a roadmap for execution.

Human input: Hypothesis creation, Business rules & restrictions, Success criteria, Technology stack

Agent input: User journey, Value proposition, Competitive analysis, Goals, Business processes, Personas, Product ecosystem, Activities roadmap, Information architecture

AI agent: Synthesise, Generate, Validate

Agentic outputs:

• Functional requirements (Autonomous)
• Product vision (Autonomous)
• System context (Autonomous)
• User stories (Autonomous)
• Swimlane diagram (Autonomous)
• Dependencies (Autonomous)
• Brand style guide (Autonomous)
• Product scope (in / out) (Human-in-the-loop)
• Resources & estimation plan (Human-in-the-loop)
• Tasks prioritisation (Human-in-the-loop)
• Product MVP / MMP (Human-in-the-loop)
• Risks & assumptions (Human-in-the-loop)

Powered by: Claude, ChatGPT, Miro, Figma, Notion

11 — Design workshop

Turning ideas into practical design.

Phase: Design (3 of 5: Discover → Define → Design → Test → Deliver)

Design sessions run at distinct stages, focusing on interactions and layouts through wireframes. I establish visual guidelines and culminate in high-fidelity prototypes for a comprehensive design framework.

Human input: Design principles, Accessibility guidelines, Inspirations

Agent input: Functional requirements, Product vision, System context, User stories, Swimlane diagram, Dependencies, Brand style guide, Product MVP / MMP, Tasks prioritisation, Risks & assumptions

AI agent: Synthesise, Generate, Validate

Agentic outputs:

• Proof of concept (PoC) (Autonomous)
• Rapid prototyping (Autonomous)
• Wireframes (Autonomous)
• Design documentation (Autonomous)
• Design system (Human-in-the-loop)
• Visual / UI design (Human-in-the-loop)

Powered by: Claude, Cursor, Figma, Miro, Radix, Tailwind CSS

12 — Testing workshop

Understand how your design performs.

Phase: Test (4 of 5: Discover → Define → Design → Test → Deliver)

I systematically evaluate designs with an initial sample through usability testing — quantifying and refining the experience to ensure optimal usability and effectiveness.

Human input: Moderated / unmoderated test results, A/B testing, Tree testing, Accessibility (WCAG 2.2) evaluation, Rapid prototyping test results, Wireframes test results

Agent input: Google analytics, AI analytics, Other system usage reports, Proof of concept (PoC)

AI agent: Synthesise, Generate, Validate

Agentic outputs:

• Tests analysis (Autonomous)
• Guerrilla testing (Autonomous)
• Partial accessibility evaluation (Autonomous)
• Partial heatmaps (Human-in-the-loop)
• Partial UX audit (Human-in-the-loop)
• Partial A/B testing (Human-in-the-loop)

Powered by: Claude, ChatGPT, Miro, Google Analytics, Hotjar, Microsoft Clarity, Mixpanel

13 — Delivery workshop

Excellence lies in documentation.

Phase: Deliver (5 of 5: Discover → Define → Design → Test → Deliver)

A collaborative session bridging design and development — detailed specifications, interactive prototypes, and facilitated discussion for a smooth, aligned transition from design to build.

Human input: Deliverables scope, Define stakeholders

Agent input: Visual / UI design, Design system, Accessibility report, UX audit report, Analytics report, Design sprints report

AI agent: Synthesise, Generate, Validate

Agentic outputs:

• Design documentation (Autonomous)
• Production ready design (Autonomous)
• Development ready code (Autonomous)
• Version control (Autonomous)
• Design system (Human-in-the-loop)
• Future potential enhancements (Human-in-the-loop)

Powered by: Claude, Cursor, zeroheight, Figma, Miro, Notion

14 — Design framework

A design system for accelerated software design.

Empowering designers to deliver scalable enterprise products and robust web applications through unified standards and reusable workshops, patterns, and components.

• 2× — Faster delivery: Parallel workflows and pre-built components let design teams work simultaneously.
• 95% — Less rework: Reusable patterns and components enforce standards and eliminate redundant work.
• Unified — Source of truth: A unified system keeps products, teams, and touchpoints coherent at scale.
• Enterprise — Ready at scale: Validated across enterprise projects with robust governance and scalability.

15 — Clients

Partnering with leaders to deliver innovative and impactful user experiences.

From airlines and energy to pharma, fintech and Web3, I partner with teams to design experiences people love and businesses grow on.

Clients: flydubai, Saudi Energy, Saudi Arabia Railways, SecurEnvoy, AbbVie, Educative, GreatPeople, The Club of Riverdale, Motive, Nitro, SellAnyCar, Virtua.

16 — Featured projects

Partner with me for more leads & revenue.

Strategic solutions designed to maximise conversion and scale your bottom line.

• 01 — flydubai: Web & portal
• 02 — Saudi Energy: Web & app design

17 — Featured projects

Partner with me for more leads & revenue.

Strategic solutions designed to maximise conversion and scale your bottom line.

• 03 — Saudi Arabia Railways: Web design system
• 04 — Wisewallee: Web app
• 05 — GreatPeople: Web & app design

18 — Featured projects

Partner with me for more leads & revenue.

Strategic solutions designed to maximise conversion and scale your bottom line.

• 06 — Educative: Web & app design
• 07 — Motive: Web & app design
• 08 — Nitro League: Blockchain game

19 — Featured projects

Partner with me for more leads & revenue.

Strategic solutions designed to maximise conversion and scale your bottom line.

• 09 — PaidAnyday: Web & app design
• 10 — Mos.ru: Mobile app design
• 11 — Febc Group: Web & app design

20 — My publications

Latest articles.

• The iPhone Duo and the betrayal of the left hand — September 2026
• Why your prompt quality determines everything — September 2026
• How authentication friction frustrates users — and how to stop it — September 2026
• Why your analytics are lying about who’s really visiting your website — September 2026
• Why gamification has become UX’s most powerful and most dangerous tool — September 2026
• The screen that knows you — August 2026

Read more on Medium

21 — My book

Design Strategy Unlocked — The blueprint for faster, better design.

Design Strategy Unlocked redefines design strategy as a hands-on discipline based on evidence and operational clarity. It connects design craft with strategic influence, guiding designers and organisations from scattered efforts to cohesive outcomes — with repeatable processes that turn strategic intent into measurable results.

Publishing partner: Lulu. Download the book · Free preview

22 — Podcast

Conversations on design.

Non-Billable Hour · Episode 13 — How great UX turns website visitors into clients (hosted by Juris Digital). I joined Juris Digital's Non-Billable Hour to talk about how great user experience turns website visitors into clients.

Watch on YouTube · Listen on Spotify

Also listen: Design is about consequences, not pixels — How intentional design bridges commercial objectives and human needs. Listen on SoundCloud

23 — Get in touch

Let’s build something people love to use.

Want to give a seamless digital experience to your target audience? Book a call or drop me a line — I’ll come back with next steps.

Available 40+ hours a week. Based in: Dubai, United Arab Emirates. Experience: 13+ years.

• Email: thezeeshankhalid@gmail.com
• Mobile: +971 55 598 9016
• Website: zeeshan-khalid.com
• LinkedIn: linkedin.com/in/zeeshankhalid92
• Medium: medium.com/@zeeshan-khalid
• Behance: behance.net/zeeshankhalid
• Toptal: toptal.com/designers/resume/zeeshan-khalid

Book a 30-min call

24 — Thank you

Thank you. Design you will love, guaranteed.

Book a 30-min call